Case study · Web Design
Selyn Exporters.
A globally accessible Shopify storefront bringing authentic, certified Fair Trade Sri Lankan handloom textiles to conscious international markets. Built with multi-currency checkout, granular weight-based shipping tiers, and high-impact editorial storytelling.

Case study
The challenge.
Selling artisanal handloom products to international buyers requires solving two major friction points: presenting traditional craft with high-end luxury editorial credibility, and eliminating cross-border delivery cost surprises at checkout.
International customers often abandon carts when shipping costs are unclear or wildly inflated. Selyn's products range from lightweight handwoven scarves to heavy home textiles and structured soft toys, making flat-rate shipping completely unviable.
We architected a streamlined storefront paired with automated country- and weight-based delivery zones. By structuring carrier matrices into easily maintainable rate tables, we gave Selyn the confidence to market globally without risking shipping losses or overcharging overseas patrons.
The export storefront unifies cross-border e-commerce, artisan storytelling, and automated logistics into four core pillars.
- 01International E-Commerce StorefrontTailored Shopify architecture showcasing certified Fair Trade handlooms with luxury editorial typography and vibrant textile photography.
- 02Country & Weight-Based Shipping MatrixGranular delivery zones calculating real-time courier tariffs based on parcel weight, volume, and destination country.
- 03Repeatable Carrier Rate SynchronizationA structured update workflow that allows the operations team to adjust carrier tables instantly as airfreight fuel surcharges shift.
- 04Artisan Provenance & Ethical StorytellingIntegrated social impact modules detailing the rural artisan cooperatives, natural dyeing processes, and guaranteed fair living wages.
Behind the build
How it came together.
- Engagement
- Shopify storefront development, custom Liquid component engineering, international logistics configuration, and rate-sync integration.
- Delivered
- High-fidelity Shopify theme architecture tailored for global luxury retail
- Responsive, high-performance product detail templates with fabric close-up zoom
- Multi-currency geo-detection and localized international payment gateways
- Granular delivery zone engine calibrated across 15+ international airfreight routes
- Artisan cooperative story panels and verified Fair Trade impact badges
- Custom Liquid components optimized for sub-second page loads across global CDNs
- Foundational courier API pipelines that evolved into RateJet
Colour palette
- Deep Midnight#0B1220
- Selyn Saffron#E65A15
- Charcoal Weave#1E242B
- Artisan Crimson#B32025
- Ecru Mist#F7F5F0
- Ocean Cobalt#1D64F2
Typography
- OutfitHeadings & Editorial Headlines
- Geist MonoCurrencies, Weights & Shipping Specifications
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